Should Your Medical Practice Have a Blog?

June 29, 2010Ira Pasternack
Content StrategyMarketing StrategySEO

To blog, or not to blog.  This is a question I get from many clients.  In general, my answer is yes.  But, not all blogs are created equal, and not all of them even need to be called a blog.

In the most general sense, what every medical practice needs is a content development strategy.   This content can take many forms, such as:

What all these types of content have in common is that they provide a means for sharing your expertise, your personality, and the philosophy of your practice with your patients and prospective patients.  In addition, a content strategy is vital to effective Search Engine Optimization (SEO).

So, which method should you use?  The exact answer will depend on the type of patients you serve, combined with the types and amount of resources you can devote to your content strategy.  Some questions and issues to consider when creating your strategy include:

In future posts, I’ll expand on the benefits of a blog and other aspects of a content strategy, and provide ideas for creating content.  If you have questions about how to apply a content strategy to your practice, feel free to comment on this post and/or contact us.