What to Include in Your Medical Practice Website

October 1, 2012Ira Pasternack
Website Development

Your medical practice website should be considered to be one of the key elements of your overall marketing strategy.   Once you have determined that strategy, you will want to construct your website in a way that will help you carry it out.  As part of this process, you will need to decide on the distinct web pages you’d like to include in your website. Below is a list of some of the most common pages that successful medical practice websites include:

In addition to the framework outlined above, each practice might wish to include any number of custom pages. For example, it is possible to add a set of pages that is only visible to your doctors and staff members. Or perhaps you’d like to add a set of pages with photos of your practice in action, recommendations in the press and patient testimonials.

Finally, you’ll want to keep in mind that a website should be a constantly growing and evolving resource, as this will help you rank high in search engine results.  Plan on adding a new page a minimum of once per month to at least one section of the site.