by Ira Pasternack | Nov 17, 2018 | Reputation Management
Last month, I provided official information from Yelp to explain why some reviews are hidden in the “not currently recommended” section of your page. To balance this perspective, this post summarizes the most detailed data analysis of Yelp reviews that I...
by Ira Pasternack | Oct 29, 2018 | Reputation Management
If you are closely tracking your reviews on Yelp, you may sometimes notice that a review appears one day, and then is gone the next. In many cases, this is caused by Yelp’s “Recommendation Software” which analyzes reviews to assess their quality...
by Ira Pasternack | Apr 28, 2018 | Marketing Strategy, Urgent Care Marketing
Use a Mix of Internal and External Resources for Practice Promotion Urgent Care marketing is a multi-faceted process. Online and offline advertising, social media and online reputation, and of course your website are all important pieces. In addition, some level of...
by Ira Pasternack | Apr 20, 2018 | SEO, Website Development
Make Sure Your Medical Practice Website Uses SSL Before the July 2018 Deadline Google has announced that starting in July 2018, the Chrome browser (which is used by over half of all Internet users) will specifically and prominently warn users if a website is insecure....
by Ira Pasternack | Mar 13, 2018 | Accessibility, Website Development
Website accessibility is an issue that has both legal and practical implications for your practice. As a legal issue, all medical practices have responsibilities related to the ADA (Americans with Disabilities Act). Also, any practice that accepts Medicare or Medicaid...
