by Ira Pasternack | Apr 13, 2016 | Marketing Strategy, Online Marketing, Urgent Care Marketing
Online marketing is an increasingly complex, multi-faceted process that begins with your Internet presence. This presence includes your website, social media profiles, and directory listings. After building out your presence, the next step is to direct prospects...
by Ira Pasternack | Nov 4, 2014 | Online Marketing, Social Media, Webinar
In this webinar, you will effectively learn how to use Facebook to connect with prospects and build relationships with existing clients. How your business can interact with community members on Facebook Increasing exposure on other local community pages. This webinar...
by Ira Pasternack | Apr 29, 2014 | Online Marketing, Reputation Management
Over the past decade, the rising use and importance of online reviews and social media have changed the way in which patients learn about doctors and medical practices. Many people trust and depend on the information they find online, using this to compliment or...
by Ira Pasternack | Mar 17, 2014 | Marketing Strategy, Online Marketing
The online marketing process consists of a number of interrelated parts, which fit together like a puzzle. The primary pieces of this puzzle are the same for all medical practices; however, the importance of each piece varies, based on market factors such as the...
by David Saslavsky | Feb 13, 2013 | Marketing Strategy, Online Marketing, Urgent Care Marketing
Alan Ayers wrote a convincing article on the benefits of offering free wi-fi to patients in an urgent care center in the February 2013 issue of The Journal of Urgent Care Medicine. The article offers some great tips for getting started and alleviates privacy concerns....
by Ira Pasternack | Jan 9, 2013 | Online Marketing, Reputation Management
PhysiciansPractice.com recently published a fantastic article titled “Online Patient Feedback: What to Do“. This article goes into fairly extensive detail on how to deal with negative patient reviews, and is very similar to the process we use for our...
