Nov 6, 2012 | Google Analytics, Marketing Strategy, Online Marketing
Web analytics are crucial to ensuring that your site is maximizing the return on your investment. Who is visiting your site? How are they finding it? Which pages are most effective? Which pages are driving customers away? Google Analytics is a powerful, cost-free tool...
Aug 4, 2011 | Advertising, Content Strategy, Marketing Strategy, Online Marketing, PPC, Search Engine Marketing
This is a followup to last month’s blog article about “Reaching Patients Who Don’t Know About Urgent Care”. In that post, I discussed how a Patient Education library can optimize your website, helping you reach people searching for information on...
Jul 7, 2011 | Content Strategy, Marketing Strategy, Online Marketing, Search Engine Marketing, SEO
Many of our recent clients already have a website before we meet them. Some of these practices come to us for a redesign, but many have a different priority – their web traffic has plateaued, and they are looking for ways to reach more prospective patients....
Jun 17, 2011 | Marketing Strategy, Online Marketing, Search Engine Marketing
According to a recent survey by Insider Pages and Harris Interactive, 2/3 of patients who search online for information on physicians wish they could find more comprehensive information, and over half agree that it is hard to find what they are looking for. To help...
Jun 7, 2011 | Marketing Strategy, Online Marketing, Search Engine Marketing, SEO
This post contains a summary of best practices for search engine optimization (SEO) for urgent care websites. I’ll start by addressing on-page SEO tactics – things you can do to your own website to help increase traffic. Then, I’ll move on to...
Oct 13, 2010 | Online Marketing, Search Engine Marketing, SEO
Eric Van De Graaff, M.D., a cardiologist in Omaha, recently blogged about the value of all the physician ratings and review websites that are now appearing in online search results. Overall, Dr. Van De Graaf believes that rating sites could be beneficial to...
