by Ira Pasternack | Nov 17, 2018 | Reputation Management
Last month, I provided official information from Yelp to explain why some reviews are hidden in the “not currently recommended” section of your page. To balance this perspective, this post summarizes the most detailed data analysis of Yelp reviews that I...
by Ira Pasternack | Oct 29, 2018 | Reputation Management
If you are closely tracking your reviews on Yelp, you may sometimes notice that a review appears one day, and then is gone the next. In many cases, this is caused by Yelp’s “Recommendation Software” which analyzes reviews to assess their quality...
by Ira Pasternack | Dec 11, 2017 | Reputation Management
Hire and Train to Support a Practice Culture that Prioritizes Your Patients Zappos, the online clothing and shoe store, was founded in 1999. Ten years later, Amazon bought the company for $1.2 billion. They operate it as an independent subsidiary due to the...
by Ira Pasternack | Jan 27, 2017 | Marketing Strategy, Reputation Management
When you are travelling in an unfamiliar city, or when you are simply looking for a change of pace in your hometown, do you ever find yourself using online reviews to help choose a restaurant? Believe it or now, many people go through a similar process when choosing a...
by Ira Pasternack | Jul 6, 2016 | Reputation Management
You probably already know that due to HIPAA, you are limited with regard to how and what you can communicate with patients online. But did you realize that staying HIPAA compliant when responding to online reviews is becoming more and more risky for doctors? A recent...
by Ira Pasternack | Jun 13, 2016 | Reputation Management
When patients are especially happy or particularly frustrated with their physician, they are increasingly likely to go online and tell the world about it. This user-generated content is one of the most valuable and also the most challenging aspects of the Internet....
