by Ira Pasternack | Dec 11, 2017 | Reputation Management
Hire and Train to Support a Practice Culture that Prioritizes Your Patients Zappos, the online clothing and shoe store, was founded in 1999. Ten years later, Amazon bought the company for $1.2 billion. They operate it as an independent subsidiary due to the...
by Ira Pasternack | Jan 27, 2017 | Marketing Strategy, Reputation Management
When you are travelling in an unfamiliar city, or when you are simply looking for a change of pace in your hometown, do you ever find yourself using online reviews to help choose a restaurant? Believe it or now, many people go through a similar process when choosing a...
by Ira Pasternack | Jul 6, 2016 | Reputation Management
You probably already know that due to HIPAA, you are limited with regard to how and what you can communicate with patients online. But did you realize that staying HIPAA compliant when responding to online reviews is becoming more and more risky for doctors? A recent...
by Ira Pasternack | Jun 13, 2016 | Reputation Management
When patients are especially happy or particularly frustrated with their physician, they are increasingly likely to go online and tell the world about it. This user-generated content is one of the most valuable and also the most challenging aspects of the Internet....
by Ira Pasternack | May 30, 2016 | Reputation Management
What story does the Internet tell about you? Your online reputation is formed by information that people can find about you online. People mostly form their impression from content found in the first page or so of search engine results. Since people will search in a...
by Ira Pasternack | Apr 2, 2016 | Reputation Management, Webinar
Objective In this free 30 minute webinar, you will learn how to manage the search results that people see when searching for your name. Agenda The importance of search results How directories work What to do about reviews Getting control of your results Date &...
