May 1, 2022 | Advertising, PPC
If your urgent care leverages Google Ads to connect with patients, you’ve probably noticed that clicks and conversions are getting more expensive this year. We started to see this trend in late January in some parts of the country, and by March this was affecting...
Apr 20, 2018 | SEO, Website Development
Make Sure Your Medical Practice Website Uses SSL Before the July 2018 Deadline Google has announced that starting in July 2018, the Chrome browser (which is used by over half of all Internet users) will specifically and prominently warn users if a website is insecure....
Jul 7, 2014 | Advertising, Google Analytics, PPC, Search Engine Marketing, SEO, Urgent Care Marketing
This month, we are evaluating the percentage of website traffic that our urgent care clients are getting from mobile (smartphone or tablet) vs. non-mobile sources. We did this via a custom report that groups tablets and phones together, which we consider to be...
Apr 1, 2014 | Advertising, PPC, Search Engine Marketing, Urgent Care Marketing
I came across a great summary of the concept of Quality Score this morning, that I’m sharing here to help answer some of the questions that often come up when working with clients. The article, “High Quality Scores Mean Lower Pay-per-click Costs”,...
Oct 25, 2012 | Search Engine Marketing, Social Media
In an ideal world, the quality of the medical care and level of personal attention you provide would be enough to ensure that your patients contribute glowing reviews and testimonials. Of course, the reality is that most patients need to be gently and subtly...
