by Ira Pasternack | Apr 20, 2018 | SEO, Website Development
Make Sure Your Medical Practice Website Uses SSL Before the July 2018 Deadline Google has announced that starting in July 2018, the Chrome browser (which is used by over half of all Internet users) will specifically and prominently warn users if a website is insecure....
by Ira Pasternack | Apr 12, 2016 | SEO
Personal SEO is the process of optimizing search engine results for a person’s name, including common misspellings or variations. For physicians, variations with and without the “Dr.”, the “M.D.”, and other post-nominal letters should be...
by Ira Pasternack | Jul 7, 2014 | Advertising, Google Analytics, PPC, Search Engine Marketing, SEO, Urgent Care Marketing
This month, we are evaluating the percentage of website traffic that our urgent care clients are getting from mobile (smartphone or tablet) vs. non-mobile sources. We did this via a custom report that groups tablets and phones together, which we consider to be...
by Ira Pasternack | Sep 16, 2011 | Search Engine Marketing, SEO
In today’s world, Search Engine Marketing is as important to most medical practices and hospitals as a yellow pages ad was 20 years ago. Search Engine Marketing includes both paid and organic (free) traffic that search engines can deliver to your website. To...
by Ira Pasternack | Jul 7, 2011 | Content Strategy, Marketing Strategy, Online Marketing, Search Engine Marketing, SEO
Many of our recent clients already have a website before we meet them. Some of these practices come to us for a redesign, but many have a different priority – their web traffic has plateaued, and they are looking for ways to reach more prospective patients....
by Ira Pasternack | Jun 7, 2011 | Marketing Strategy, Online Marketing, Search Engine Marketing, SEO
This post contains a summary of best practices for search engine optimization (SEO) for urgent care websites. I’ll start by addressing on-page SEO tactics – things you can do to your own website to help increase traffic. Then, I’ll move on to...
