by Ira Pasternack | Jul 25, 2016 | Marketing Strategy, Urgent Care Marketing
Marketing, and medical marketing in particular, has become increasingly complex over the past few decades. Back before the age of the Internet, a simple yellow pages ad and/or a few good relationships with referral partners could fill a practice. Today, we have a...
by Ira Pasternack | Apr 13, 2016 | Marketing Strategy, Online Marketing, Urgent Care Marketing
Online marketing is an increasingly complex, multi-faceted process that begins with your Internet presence. This presence includes your website, social media profiles, and directory listings. After building out your presence, the next step is to direct prospects...
by David Saslavsky | Aug 20, 2014 | Advertising, Sales, Urgent Care Marketing
Brian Solomon wrote about the urgent care boom for a recent issue of Forbes magazine, Drive-Thru Health Care: How McDonald’s Inspired An Urgent Care Gold Rush Solomon shares: “Dr. Bruce Irwin has been in the urgent care business for over 30 years, and...
by Ira Pasternack | Jul 7, 2014 | Advertising, Google Analytics, PPC, Search Engine Marketing, SEO, Urgent Care Marketing
This month, we are evaluating the percentage of website traffic that our urgent care clients are getting from mobile (smartphone or tablet) vs. non-mobile sources. We did this via a custom report that groups tablets and phones together, which we consider to be...
by Ira Pasternack | Apr 1, 2014 | Advertising, PPC, Search Engine Marketing, Urgent Care Marketing
I came across a great summary of the concept of Quality Score this morning, that I’m sharing here to help answer some of the questions that often come up when working with clients. The article, “High Quality Scores Mean Lower Pay-per-click Costs“,...
by David Saslavsky | Feb 13, 2013 | Marketing Strategy, Online Marketing, Urgent Care Marketing
Alan Ayers wrote a convincing article on the benefits of offering free wi-fi to patients in an urgent care center in the February 2013 issue of The Journal of Urgent Care Medicine. The article offers some great tips for getting started and alleviates privacy concerns....
