(312) 298-9742 Pay Bill

The online marketing process consists of a number of interrelated parts, which fit together like a puzzle.   The primary pieces of this puzzle are the same for all medical practices; however, the importance of each piece varies, based on market factors such as the level of competition you have, how many locations you have, and how long you have been around.  This is depicted in the puzzles below – they all have the same parts, but they are different sizes.

The two primary pieces of the puzzle are:

  • Your Website – this is at the foundation of the online marketing process
  • Reputation Management – this sits at the top of the puzzle, and relates to the way you are perceived based on information spread across all the pieces 

The other key pieces of the puzzle are:

  • SEO
  • Content Marketing
  • Patient Reviews
  • Social Media
  • Paid Advertising (PPC)
  • Online news
  • Blogs

Over the next several weeks, we’ll address each of these items on our blog.

WFD-Puzzle-v2WFD-Puzzle (2)WFD-Puzzle-v4 WFD-Puzzle-v3