The Puzzle of Online Marketing

March 17, 2014Ira Pasternack
Marketing StrategyOnline Marketing

The online marketing process consists of a number of interrelated parts, which fit together like a puzzle.   The primary pieces of this puzzle are the same for all medical practices; however, the importance of each piece varies, based on market factors such as the level of competition you have, how many locations you have, and how long you have been around.  This is depicted in the puzzles below – they all have the same parts, but they are different sizes.

The two primary pieces of the puzzle are:

The other key pieces of the puzzle are:

Over the next several weeks, we’ll address each of these items on our blog.

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