Using Patient Testimonials to Enhance Your Medical Practice Website

October 16, 2012Ira Pasternack
Marketing Strategy

Many people believe that word of mouth is the most potent kind of marketing you can find. The Internet has only strengthened this impact, as patients find it even easier to share their opinions with a large number of others. It may come in a different form than it used to, but testimonials–the online voices of satisfied clients–can still boost business and credibility.

Efficient use of patient testimonials requires keeping a few points in mind:

We’ve discovered that the most effective testimonials are the ones that are as specific as possible. They mention the particular doctors or staff members by name (and do not use the whole practice name). They get into the details of their skills and assets; mention exactly what service they provided and why it was such a positive experience. When a patient sings your praises in an honest, heartfelt and credible manner, it instills confidence in others and makes your practice stand out.