CareSTAT Urgent Care Centers
When CareSTAT was in their planning stages, they hired a designer to create their website. The design met their needs well, but the site was not easy to manage and was not optimized well for search engines.
WebForDoctors was hired to turn the existing static website into a dynamic site utilizing that attracted patients to the practice. We accomplished this by converting the site to WordPress, and developing a content strategy to help them rank better.
After relaunching the site, we established a monthly marketing program. This included website management, Google AdWords management, and monthly calls to help guide social media and online reputation management.
As they grew and prepared to open additional locations, we began work on version 2.0 of the CareSTAT website. This site needed to accommodate a growing number of locations – they reached a total of four. We worked with our user interface designer to create wireframes and the website design. We then developed the redesigned site to meet the needs of the growing business.
Ultimately, the website and the traffic generated by out digital marketing programs helped CareSTAT attract the attention of larger regional brands. They were able to take advantage of an opportunity to be acquired by a larger competitor that was moving into their area.
WebForDoctors worked with us starting about 60 days before we opened our first of four urgent care centers in the Philadelphia metropolitan area until we successfully sold the business 3.5 years later – we were on top of the first page of Google by the time we opened! ~~ Jonathan Gusdorff, Founder, CareSTAT Urgent Care Centers