Here is the Convenient, Customizable Content that will be Delivered to You Every Month
Blog Post
Each article highlights a seasonal topic that is relevant to occupational medicine clients, such as “Environmental Hazards in the Workplace” and “Managing Workplace Burnout”. The articles are ready to post as-is, or you can add additional value by following our simple tips to customize them. And if you don’t have a blog, you can use post them as articles on LinkedIn, or repurpose them in other ways.
We can provide content for every business day of the month, including posts that link to the monthly blog post, in order to drive traffic to your website. Other posts include curated links to seasonal topics from trusted news sources. We also provide images that you can post as-is or customize with your logo or other practice information.
LinkedIn posts are designed specifically for occupational medicine and will increase engagement, educate your patients, and expand your practice. You can use this content on your company page as well as your personal profile – or even repurpose it for your Facebook Business page or on other social media where your business active.
Google Business Profile Optimization
Your Google Business Profile (until recently, this was called Google My Business) is the modern day Yellow Pages listing. For a local business, this is the single most important directory to be in. To help make sure that your listing is optimized to stand out, we provide 5 Google Posts to use per month.
These posts are used to draw extra attention to your profile when someone is searching for occupational medicine services near them. Following Google’s recommended best practices, we create posts specifically designed to promote your occupational medicine services. These are formatted for ease-of-use as “Update” style posts, and you can take them to the next level by customizing them and turning them into “Offer” posts.
In addition, each month we’ll provide tips, tricks, and suggestions to help you further optimize your Google profile along with other key business profiles to help both customers and prospects find your practice.
Even before the Web brought us the incredibly powerful Internet that we know today, email has been around, helping people communicate and build relationships. While social media continues to evolve and provide new ways to network online, email remains one of the most reliable ways to deliver content online.
Each month, we’ll provide you with an email newsletter that complements your blog and social media content. In addition, we’ll provide a second email that can be used as part of your outreach and audience building strategy.
Marketing Tips and Insights
In addition to the content described above, we provide a variety of tips and insights. This includes ideas to customize the content we provide, along with recommendations for both online and local marketing tactics. You will also have opportunities to ask questions of the WebForDoctors team and to interact with other Playbook subscribers along the way.