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Investing in Marketing Your Medical Practice

Investing in Marketing Your Medical Practice

Do you look at your marketing budget as a line item that should be kept to a minimum in order to maximize your bottom line? Or, do you look at marketing as an investment that should be optimized? While many business owners take the former perspective, they would...

What Happened to My Yelp Reviews?

If you are closely tracking your reviews on Yelp, you may sometimes notice that a review appears one day, and then is gone the next. In many cases, this is caused by Yelp’s “Recommendation Software” which analyzes reviews to assess their quality...
Your Urgent Care Marketing Team

Your Urgent Care Marketing Team

Use a Mix of Internal and External Resources for Practice Promotion Urgent Care marketing is a multi-faceted process. Online and offline advertising, social media and online reputation, and of course your website are all important pieces. In addition, some level of...

Google HTTPS Security Warning

Make Sure Your Medical Practice Website Uses SSL Before the July 2018 Deadline Google has announced that starting in July 2018, the Chrome browser (which is used by over half of all Internet users) will specifically and prominently warn users if a website is insecure....

Exceptional Service as a Competitive Advantage

Hire and Train to Support a Practice Culture that Prioritizes Your Patients Zappos, the online clothing and shoe store, was founded in 1999. Ten years later, Amazon bought the company for $1.2 billion. They operate it as an independent subsidiary due to the...

Is Your Medical Practice Website ADA Compliant?

You should be well aware that your office needs to be accessible to people with disabilities, as determined by the Americans with Disability Act (ADA). What most people do not realize is that the ADA also covers virtual extensions of your business, such as your...

Webinar: HIPAA and Your Reputation

What you don’t know may cost you your practice On Tuesday, August 23rd at 2 PM ET, Ira Pasternack will be presenting a webinar for the Compliancy Group. Sign up to get help staying HIPAA compliant when managing your online reputation. The Compliancy Group is...