by Ira Pasternack | Apr 28, 2018 | Marketing Strategy, Urgent Care Marketing
Use a Mix of Internal and External Resources for Practice Promotion Urgent Care marketing is a multi-faceted process. Online and offline advertising, social media and online reputation, and of course your website are all important pieces. In addition, some level of...
by Ira Pasternack | Apr 20, 2018 | SEO, Website Development
Make Sure Your Medical Practice Website Uses SSL Before the July 2018 Deadline Google has announced that starting in July 2018, the Chrome browser (which is used by over half of all Internet users) will specifically and prominently warn users if a website is insecure....
by Ira Pasternack | Mar 13, 2018 | Accessibility, Website Development
Website accessibility is an issue that has both legal and practical implications for your practice. As a legal issue, all medical practices have responsibilities related to the ADA (Americans with Disabilities Act). Also, any practice that accepts Medicare or Medicaid...
by Ira Pasternack | Dec 11, 2017 | Reputation Management
Hire and Train to Support a Practice Culture that Prioritizes Your Patients Zappos, the online clothing and shoe store, was founded in 1999. Ten years later, Amazon bought the company for $1.2 billion. They operate it as an independent subsidiary due to the...
by Ira Pasternack | Nov 25, 2017 | Website Development
You should be well aware that your office needs to be accessible to people with disabilities, as determined by the Americans with Disability Act (ADA). What most people do not realize is that the ADA also covers virtual extensions of your business, such as your...
by Ira Pasternack | Jan 27, 2017 | Marketing Strategy, Reputation Management
When you are travelling in an unfamiliar city, or when you are simply looking for a change of pace in your hometown, do you ever find yourself using online reviews to help choose a restaurant? Believe it or now, many people go through a similar process when choosing a...
by Ira Pasternack | Aug 17, 2016 | Uncategorized
What you don’t know may cost you your practice On Tuesday, August 23rd at 2 PM ET, Ira Pasternack will be presenting a webinar for the Compliancy Group. Sign up to get help staying HIPAA compliant when managing your online reputation. The Compliancy Group is...
by Ira Pasternack | Jul 25, 2016 | Marketing Strategy, Urgent Care Marketing
Marketing, and medical marketing in particular, has become increasingly complex over the past few decades. Back before the age of the Internet, a simple yellow pages ad and/or a few good relationships with referral partners could fill a practice. Today, we have a...
by Ira Pasternack | Jul 6, 2016 | Reputation Management
You probably already know that due to HIPAA, you are limited with regard to how and what you can communicate with patients online. But did you realize that staying HIPAA compliant when responding to online reviews is becoming more and more risky for doctors? A recent...
by Ira Pasternack | Jun 13, 2016 | Reputation Management
When patients are especially happy or particularly frustrated with their physician, they are increasingly likely to go online and tell the world about it. This user-generated content is one of the most valuable and also the most challenging aspects of the Internet....
