Dec 27, 2018 | Marketing Strategy
Do you look at your marketing budget as a line item that should be kept to a minimum in order to maximize your bottom line? Or, do you look at marketing as an investment that should be optimized? While many business owners take the former perspective, they would...
Nov 17, 2018 | Reputation Management
Last month, I provided official information from Yelp to explain why some reviews are hidden in the “not currently recommended” section of your page. To balance this perspective, this post summarizes the most detailed data analysis of Yelp reviews that I...
Oct 29, 2018 | Reputation Management
If you are closely tracking your reviews on Yelp, you may sometimes notice that a review appears one day, and then is gone the next. In many cases, this is caused by Yelp’s “Recommendation Software” which analyzes reviews to assess their quality...
Apr 28, 2018 | Marketing Strategy, Urgent Care Marketing
Use a Mix of Internal and External Resources for Practice Promotion Urgent Care marketing is a multi-faceted process. Online and offline advertising, social media and online reputation, and of course your website are all important pieces. In addition, some level of...
Apr 20, 2018 | SEO, Website Development
Make Sure Your Medical Practice Website Uses SSL Before the July 2018 Deadline Google has announced that starting in July 2018, the Chrome browser (which is used by over half of all Internet users) will specifically and prominently warn users if a website is insecure....
Mar 13, 2018 | Accessibility, Website Development
Website accessibility is an issue that has both legal and practical implications for your practice. As a legal issue, all medical practices have responsibilities related to the ADA (Americans with Disabilities Act). Also, any practice that accepts Medicare or Medicaid...
Dec 11, 2017 | Reputation Management
Hire and Train to Support a Practice Culture that Prioritizes Your Patients Zappos, the online clothing and shoe store, was founded in 1999. Ten years later, Amazon bought the company for $1.2 billion. They operate it as an independent subsidiary due to the...
Nov 25, 2017 | Website Development
You should be well aware that your office needs to be accessible to people with disabilities, as determined by the Americans with Disability Act (ADA). What most people do not realize is that the ADA also covers virtual extensions of your business, such as your...
Jan 27, 2017 | Marketing Strategy, Reputation Management
When you are travelling in an unfamiliar city, or when you are simply looking for a change of pace in your hometown, do you ever find yourself using online reviews to help choose a restaurant? Believe it or now, many people go through a similar process when choosing a...
Aug 17, 2016 | Uncategorized
What you don’t know may cost you your practice On Tuesday, August 23rd at 2 PM ET, Ira Pasternack will be presenting a webinar for the Compliancy Group. Sign up to get help staying HIPAA compliant when managing your online reputation. The Compliancy Group is...
