About Us

Ira Pasternack

Founder, Director of Operations

After building his first urgent care website in 1999, Ira formed Web For Doctors. He then began to learn the ins and outs of urgent care and occupational medicine marketing, working with that first client for the next 12 years before helping position them for a sale to Concentra. Through-out those years, Ira began to work with other urgent care practices. As the industry grew, urgent care and occupational medicine became the primary focus of WebForDoctors. After joining forces with David Saslavsky in 2008, the company’s growth accelerated. Ira manages our growing digital marketing team. He provides strategic direction as we build systems and campaigns, and he is dedicated to providing measurable results for our clients.

Ira holds a Certification in AdWords in the Google Partners Program.

David Saslavsky

Director of Business Development

David brings over 20 years of experience in local advertising sales and marketing to WebForDoctors. In local marketing, the key success factor is delivering a return on the investment, or tangible results. By staying focused on ROI and understanding his clients’ business and customers, David was successful in providing consultative advertising services at several community newspapers. Prior to joining WebForDoctors, David served as National Publishing Director for a large media firm, overseeing eight regional parenting magazines and their websites.

David has a BS in Communications from Boston University.

Allegra Erwin

Project Manager

Allegra has worked as part of a digital marketing team in various environments, from small nonprofits/startups to large corporate environments in both agency and internal roles for over 12 years. Allegra enjoys solving problems for clients and working collaboratively with her teammates.

Allegra holds a Certification in Google Ads.

Marci Diaz

Digital Project Manager

Marci is a digital marketing and advertising professional with extensive experience working with Urgent Care Centers, Medical Practices and Medical Spas.

Marci’s clients are doctors, entrepreneurs, CEO’s and other medical professionals that need to grow their practice. She helps practices leverage digital marketing tools like SEO and digital ads to grow their practice. Her client-success driven approach means that she is an integral partner in clients’ success with a data-driven approach that will meet or exceed the assigned business goals.

KaeAnna Cavil

Digital Marketing Specialist & Graphic Designer

KaeAnna first discovered graphic design in high school and continued throughout college into her first professional experience at WebforDoctors. She is primarily responsible for graphic design, overseeing of all social media content and website design & coding. KaeAnna loves bringing clients’ ideas to life in both digital and print formats.

Jasmine Arroyo

Digitial Marketing Project Manager

Our east coast Project Manager, Jasmine has been with the WebForDoctors team since April 2022. She is based in Fort Lauderdale, FL but grew up in South Jersey and Philadelphia. Jasmine loves to connect with various professionals around the country on a common project or task. “I think it is so interesting we can communicate efficiently across the country and troubleshoot issues seamlessly with the innovation of technology.” With 6 years of experience Jasmine has a multifaceted background of graphic design, creative direction, web project management, and event production.

Jasmine holds a Certification as a PMP + Scrum Master.

Corey Sizemore

Lead Web Developer & Technical Coordinator

With over 10 years of development experience in the medical industry, Corey has helped hundreds of businesses and practices take their digital marketing to the next level with cutting edge website development. Using responsive, device friendly, and performance based development techniques to help set your website apart from the competition with a focus on optimal patient experience.

Corey looks forward to working with each and every WebForDoctors client to help create a exciting and unique online experience, helping to convert website viewers to satisfied patients.