Urgent Care Growth Playbook

With our ready-to-use material, you’ll never have to worry about what to post again. Each month, we provide a patient-focused and seasonal blog post, along with professionally designed graphics and blurbs for social media, and other content to help you connect with your patients.

In a rush? Keep your content fresh in under an hour per month. When you have a bit more time, use the optional tips that are provided to help customize your content.

Limited Availability: One Practice per Market

In order to make sure this content is as valuable as possible, we only work with one urgent care clinic in any given market. If you subscribe to the Playbook, we won’t work with any of your direct competitors. The catch is, we can’t work with you if we already have a client in your market. Want to find out if your area is available?

Here is the Convenient, Customizable Content that will be Delivered to You Every Month

Blog Post

Each article highlights a seasonal topic that is relevant to urgent care patients, such as “Why am I Coughing?” and “Dealing with Seasonal Allergies During a Pandemic”. The articles are ready to post as-is, or you can add additional value by following our simple tips to customize them.

Google Posts

These posts are used to draw extra attention to your Google Business Profile (until recently, this was called Google My Business) when someone is searching for urgent care near them. Following Google’s recommended best practices, we create posts specifically designed to promote your urgent care services. These are formatted for ease-of-use as “Update” style posts. You can take these posts to the next level by customizing them and turning them into “Offer” posts.

Facebook and Instagram Posts

Stay top-of-mind and build relationships on social media with over 20 posts per month. Some of these link to the monthly blog post, in order to drive traffic to your website. We also include curated links to seasonal topics from trusted news sources, posts for most U.S. holidays, and more to acknowledge relevant national health observances. At least 10 of the posts include images that you can post as-is or customize with your logo or other information. The posts are designed specifically for urgent care and will increase engagement, educate your patients, and expand your practice.

Marketing Tips and Insights

In addition to the content described above, we provide a variety of tips and insights. This includes ideas to customize the content we provide, along with recommendations for both online and local marketing tactics. You will also have opportunities to ask questions of the WebForDoctors team and to interact with other Playbook subscribers along the way.