In today’s world, Search Engine Marketing is as important to most medical practices and hospitals as a yellow pages ad was 20 years ago. Search Engine Marketing includes both paid and organic (free) traffic that search engines can deliver to your website. To maximize your organic traffic, your site needs to be built and managed by a team that understands SEO (Search Engine Optimization).
SEO is about two main factors: relevance and authority. Your site needs to have content that is relevant to the words and phrases that people are searching for. Your site also needs to have authority, and in the online world, this is largely determined by the number (and quality) of other websites that link to your site or include a citation referencing your business.
If you, or any of the decision makers at your practice, do not have a solid understanding of how SEO works, watch this 3 minute video to learn more: