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The 3 Main Types of Online Patient Feedback

When patients are especially happy or particularly frustrated with their physician, they are increasingly likely to go online and tell the world about it. This user-generated content is one of the most valuable and also the most challenging aspects of the Internet....

Personal SEO for Physicians

Personal SEO is the process of optimizing search engine results for a person’s name, including common misspellings or variations. For physicians, variations with and without the “Dr.”, the “M.D.”, and other post-nominal letters should be...

Ghost (Spam) Traffic in Google Analytics

Over the past few months, a previously minor issue with Google Analytics has exploded into a huge problem. This GA referral spam, or ghost traffic, takes the form of fake traffic to your website. The apparent objective of these spammers is to get people to visit their...