Jul 25, 2016 | Marketing Strategy, Urgent Care Marketing
Marketing, and medical marketing in particular, has become increasingly complex over the past few decades. Back before the age of the Internet, a simple yellow pages ad and/or a few good relationships with referral partners could fill a practice. Today, we have a...
Jul 6, 2016 | Reputation Management
You probably already know that due to HIPAA, you are limited with regard to how and what you can communicate with patients online. But did you realize that staying HIPAA compliant when responding to online reviews is becoming more and more risky for doctors? A recent...
Jun 13, 2016 | Reputation Management
When patients are especially happy or particularly frustrated with their physician, they are increasingly likely to go online and tell the world about it. This user-generated content is one of the most valuable and also the most challenging aspects of the Internet....
May 30, 2016 | Reputation Management
What story does the Internet tell about you? Your online reputation is formed by information that people can find about you online. People mostly form their impression from content found in the first page or so of search engine results. Since people will search in a...
Apr 13, 2016 | Marketing Strategy, Online Marketing, Urgent Care Marketing
Online marketing is an increasingly complex, multi-faceted process that begins with your Internet presence. This presence includes your website, social media profiles, and directory listings. After building out your presence, the next step is to direct prospects...
Apr 2, 2016 | Reputation Management, Webinar
Objective In this free 30 minute webinar, you will learn how to manage the search results that people see when searching for your name. Agenda The importance of search results How directories work What to do about reviews Getting control of your results Date &...
Jul 9, 2015 | Marketing Strategy
Over the past few months, a previously minor issue with Google Analytics has exploded into a huge problem. This GA referral spam, or ghost traffic, takes the form of fake traffic to your website. The apparent objective of these spammers is to get people to visit their...
Apr 27, 2015 | Reputation Management, Uncategorized
More and more, patients are sharing their healthcare experiences on online review platforms such as Google+, Yelp and Angie’s List. These reviews shape your business’ reputation and have the power to prompt or dissuade new visitors. While you can’t control the content...
