by Ira Pasternack | Jul 6, 2016 | Reputation Management
You probably already know that due to HIPAA, you are limited with regard to how and what you can communicate with patients online. But did you realize that staying HIPAA compliant when responding to online reviews is becoming more and more risky for doctors? A recent...
by Ira Pasternack | Jun 13, 2016 | Reputation Management
When patients are especially happy or particularly frustrated with their physician, they are increasingly likely to go online and tell the world about it. This user-generated content is one of the most valuable and also the most challenging aspects of the Internet....
by Ira Pasternack | May 30, 2016 | Reputation Management
What story does the Internet tell about you? Your online reputation is formed by information that people can find about you online. People mostly form their impression from content found in the first page or so of search engine results. Since people will search in a...
by Ira Pasternack | Apr 15, 2016 | Our Work
Check out our latest website, developed for Saddleback Urgent...
by Ira Pasternack | Apr 13, 2016 | Marketing Strategy, Online Marketing, Urgent Care Marketing
Online marketing is an increasingly complex, multi-faceted process that begins with your Internet presence. This presence includes your website, social media profiles, and directory listings. After building out your presence, the next step is to direct prospects...
by Ira Pasternack | Apr 12, 2016 | SEO
Personal SEO is the process of optimizing search engine results for a person’s name, including common misspellings or variations. For physicians, variations with and without the “Dr.”, the “M.D.”, and other post-nominal letters should be...
by Ira Pasternack | Apr 2, 2016 | Reputation Management, Webinar
Objective In this free 30 minute webinar, you will learn how to manage the search results that people see when searching for your name. Agenda The importance of search results How directories work What to do about reviews Getting control of your results Date &...
by Ira Pasternack | Jul 9, 2015 | Marketing Strategy
Over the past few months, a previously minor issue with Google Analytics has exploded into a huge problem. This GA referral spam, or ghost traffic, takes the form of fake traffic to your website. The apparent objective of these spammers is to get people to visit their...
by Meaghan | Apr 27, 2015 | Reputation Management, Uncategorized
More and more, patients are sharing their healthcare experiences on online review platforms such as Google+, Yelp and Angie’s List. These reviews shape your business’ reputation and have the power to prompt or dissuade new visitors. While you can’t control the content...
by Ira Pasternack | Apr 27, 2015 | Uncategorized
WebForDoctors is pleased to announce the launch of a new service called Repu-Med, which medical practices can use to gather feedback from patients and improve their online reputation. We have been working on this system for the past year, using the various components...
