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Online MarketingWebsite Development
April 20, 2026
Ira Pasternack

Most business owners understand the value of maintaining their physical space. They notice when floors look tired, when the waiting…

Website Development
April 10, 2026
Ira Pasternack

A site can launch with clean visuals and modern design and still underdeliver. The real question is whether it helps…

Marketing StrategyWebsite Development
March 28, 2026
Ira Pasternack

When a patient or an employer lands on your site, can they figure out what to do in under a…

Marketing StrategyOccupational Health
March 2, 2026
Ira Pasternack

“I’m glad you called. We were just trying to figure out how we could get all of our upcoming pre-employment…

AI MarketingMarketing Strategy
January 25, 2026
Ira Pasternack

People are starting to use AI tools for things they used to use Google for, and often they chat with…

Marketing StrategyOccupational Health
October 28, 2025
Ira Pasternack

Most people who work in occupational medicine spend their careers within one organization, sometimes two or three if they move…

Occupational HealthSales
October 26, 2025
Ira Pasternack

You’ve probably seen marketing gurus all over LinkedIn, YouTube, or podcasts – people like Daniel Priestley, Russell Brunson, Alex Hormozi,…

Occupational HealthSales
September 22, 2025
Ira Pasternack

If you’re selling occupational medicine services, two acronyms you’ll hear from safety managers, risk officers, or contractors are TRIR and…

Marketing StrategyOccupational HealthSales
August 2, 2025
Ira Pasternack

When you’re building a successful occupational medicine program, you’re not just selling services. You’re shaping a landscape. One that supports…

Marketing StrategyOccupational HealthSales
July 22, 2025
Ira Pasternack

In occupational medicine, you’re always operating within a landscape, even if you don’t think of it that way. That landscape…

Occupational HealthUrgent Care Marketing
May 27, 2025
Ira Pasternack

If you run a hybrid urgent care and occupational medicine practice, you already know you serve two very different groups:…

Event
April 21, 2025
Ira Pasternack

Choose Why and How You Evolve This year we are focusing on the evolution of Urgent Care as a whole,…

Event
April 21, 2025
Ira Pasternack

Make New Connections It is said that “you are who you surround yourself with”. This conference brings the best and…

Marketing StrategyOccupational HealthUrgent Care Marketing
April 20, 2025
Ira Pasternack

Is occupational medicine only 5–10% of your revenue? For many urgent care centers, it’s 15–20% or more. What would a…

Marketing StrategyOccupational HealthUrgent Care Marketing
April 15, 2025
Ira Pasternack

Too often, urgent care and occupational medicine practices treat marketing as something that gets activated after the real business decisions…

Marketing StrategyOccupational HealthUrgent Care Marketing
April 13, 2025
Ira Pasternack

If you’re an owner or decision-maker at a growing urgent care or hybrid practice, you’ve probably felt the pressure to…

Marketing StrategyUrgent Care Marketing
March 27, 2025
Ira Pasternack

In the world of urgent care and occupational medicine, we often see marketing treated like a bolt-on solution – something…

Marketing StrategyOnline Marketing
February 18, 2025
Ira Pasternack

In the first part of this series, we explored how analyzing client engagement can help your occupational medicine practice uncover…

Marketing StrategyOnline Marketing
February 13, 2025
Ira Pasternack

In business, success can sometimes feel like a mix of hard work and good fortune. You may be hitting your…

Marketing StrategyUrgent Care Marketing
January 17, 2025
Ira Pasternack

This two-part series provides actionable strategies for urgent care practices to thrive in a competitive and ever-changing healthcare landscape. Part…

Marketing StrategyUrgent Care Marketing
January 14, 2025
Ira Pasternack

This two-part series provides actionable strategies for urgent care practices to thrive in a competitive and ever-changing healthcare landscape. Part…