by Ira Pasternack | Jan 27, 2017 | Marketing Strategy, Reputation Management
When you are travelling in an unfamiliar city, or when you are simply looking for a change of pace in your hometown, do you ever find yourself using online reviews to help choose a restaurant? Believe it or now, many people go through a similar process when choosing a...
by Ira Pasternack | Jul 25, 2016 | Marketing Strategy, Urgent Care Marketing
Marketing, and medical marketing in particular, has become increasingly complex over the past few decades. Back before the age of the Internet, a simple yellow pages ad and/or a few good relationships with referral partners could fill a practice. Today, we have a...
by Ira Pasternack | Apr 13, 2016 | Marketing Strategy, Online Marketing, Urgent Care Marketing
Online marketing is an increasingly complex, multi-faceted process that begins with your Internet presence. This presence includes your website, social media profiles, and directory listings. After building out your presence, the next step is to direct prospects...
by Ira Pasternack | Jul 9, 2015 | Marketing Strategy
Over the past few months, a previously minor issue with Google Analytics has exploded into a huge problem. This GA referral spam, or ghost traffic, takes the form of fake traffic to your website. The apparent objective of these spammers is to get people to visit their...
by Ira Pasternack | Mar 17, 2014 | Marketing Strategy, Online Marketing
The online marketing process consists of a number of interrelated parts, which fit together like a puzzle. The primary pieces of this puzzle are the same for all medical practices; however, the importance of each piece varies, based on market factors such as the...
by David Saslavsky | Jun 28, 2013 | Marketing Strategy
Our clients frequently vent their frustration about the glut of health information online. While there is certainly valuable health information available on the internet, there are also articles geared to sell products, and other information that is just plain...
