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Investing in Marketing Your Medical Practice

Investing in Marketing Your Medical Practice

Do you look at your marketing budget as a line item that should be kept to a minimum in order to maximize your bottom line? Or, do you look at marketing as an investment that should be optimized? While many business owners take the former perspective, they would...
Your Urgent Care Marketing Team

Your Urgent Care Marketing Team

Use a Mix of Internal and External Resources for Practice Promotion Urgent Care marketing is a multi-faceted process. Online and offline advertising, social media and online reputation, and of course your website are all important pieces. In addition, some level of...

Ghost (Spam) Traffic in Google Analytics

Over the past few months, a previously minor issue with Google Analytics has exploded into a huge problem. This GA referral spam, or ghost traffic, takes the form of fake traffic to your website. The apparent objective of these spammers is to get people to visit their...